THE BRAINS
BEHIND THE CONTENT
YOHANA
Content strategist and creator who has survived every social media era, from perfectly curated square grids to today's authentic, unfiltered content.
After years of partnering with lifestyle, beauty, and wellness brands and testing just about every format out there, I have spent a disgusting amount of time studying scroller behaviors to create content that doesn't feel like an ad.
Founder/Director
yasmin
Part entrepreneur, part creative director, and part serial writer - contributor of Forbes and Brainz Magazine and an author of 3 best-sellers #humblebrag.
Having built businesses across various industries - education, tech, fashion, you name it - understanding people, trends, and consumer behavior is basically my love language. I'm an expert at spotting trends before they peak, turning ideas into content that converts and slays on the feed.
Creative Director